Coconut Oil Advertisement

This visual is an add for a coconut base shampoo whose medium or means of transmission was a magazine. The add contains multiple modes such as a text description of the product, a picture of the product, and a picture of a woman with long, luscious, beautiful hair combing it out, presumably after using the shampoo showing that if you use the shampoo your hair can also look long, luscious, and beautiful. In the picture of the woman the use of bright red hair against a lighter colored woman and background help put the emphasis on the hair even more. Also the use of the bright yellow color on the shampoo bottle helps catch the eye and make it more memorable to the reader. The add also contains a short description of the shampoo and its uses. As the writing is hard to read I have included it below for easier reading:

"Proper Shampooing is what makes beautiful hair. It brings out all the real life, natural wave and color, and makes it soft, fresh and luxuriant.

Your hair simply needs frequent and regular washing to keep it beautiful, but it cannot stand the harsh effects of ordinary soap. The free alkali, in ordinary soaps, soon dries the scalp, makes the hair brittle and ruins it. This is why discriminating women use

Watkins Mulsified Cocoanut Oil for Shampooing

This clear, pure and entirely greaseless product cannot possibly injure, and does not dry the scalp or make the hair brittle, no matter how often you use it.

Two or three teaspoonfuls will cleanse the hair and scalp thoroughly. Simply moisten the hair with water and rub it in. It makes an abundance of rich, creamy leather, which rinses out easily, removing every particle of dust, dirt, dandruff and excess oil. The hair dries quickly and evenly, and has the appearance of being much thicker and heavier than it is. It leaves the scalp soft and the hair fine and silky, bright, fresh-looking and fluffy, wavy and easy to do up. You can get Watkins Mulsified Cocoanut Oil at any drug store. A 4-ounce bottle should last for months.

Splendid for children."

The text was written in a professional font so as to come across as a serious consideration for a woman's shampoo. Yet the text also contains a large, yellow text of the name of the product to make it pop out at the reader even more. Through these modes the add should have a pretty good chance of convincing readers to buy and use their product

Coconut Oil

Having to pick what to research for this paper was a little tricky but I decided to research on coconut oil for two reasons. Some may not know this but coconut oil is a saturated fat and as I'm sure you do know we have always been told that those are bad for you, particularly when you consume it. So reason number one is that my father is a very strong advocate for coconut oil and its saturated properties and for the last five years I have been privileged to a lot of interesting facts about everything that coconut oil can do and how saturated fats have actually been proven to be beneficial for us to consume. He was/is kinda like the dad out of My Big Fat Greek Wedding that is a very strong believer in Windex... And two is, I myself have currently started using coconut oil on a day to day basis and have notice some of the changes it has made, such as making my teeth whiter and less sensitive when I combine it with my toothpaste or making my skin a lot smoother since I use it as a moisturizer, and I would like to find out more about other beneficial uses for coconut oil.  

I have been able to find a lot on the internet that discusses coconut oil but one article that stuck out to me talks about using coconut oil in your cooking. It goes into greater detail why, as a saturated fat it is still healthy, sometimes even healthier, for us to use on a daily basis because "it's a type of saturated fat called MCT-medium chain triglycerides-that the body likes to use for energy, rather than store as fat." The article also discusses many ways to incorporate the oil into your cooking, such as substituting it for butter in baking and using it for sautéing vegetables instead of other oils. I believe this article to be scholarly mainly for two reasons, it was written by a Mr. Jonny Bowden, P.h.D. and it was published in a health journal, Healthy Solutions. The article is not very long but it does contain academic diction for a more learned audience.     

Watch What You Say...

In today's culture we have to be careful of what comes out of our mouths so as not to offend anyone that may or may not be standing near us. I don't think be overly cautious of what you say is a bad thing. But what if your fear of offending someone is keeping you from saying what is really on your mind?

For a country that proudly boast freedom of speech we sure do have to curb saying what we really believe a whole lot. And now there is even a term for not saying anything that upsets or offends anyone, political correctness. I think, as a country, we are sick of this "political correctness." I think this is why we love comedians so much, because people with the title "comedian" have a free pass to say what they really think and piss people off. As an audience we find it scandalizing and hilarious to hear someone finally say what everyone else in the room is thinking. Comedians like Jeff Dunham, Gabriel Iglesias, and Jeff Foxworthy have made us all laugh at their crude remarks and crass statements, while at the same time not worrying whether or not it is offending the person sitting next to us.

I'll admit, I have kept my mouth shut or said "political correct" things on a lot of occasions so as to avoid confrontation or upsetting anyone. Sometimes it has been a good thing, no need to invite or make trouble where there is none, but, other times I find myself wishing I had spoken my mind. Why is it that others get to offend me by trying to push their beliefs and views on me and I should stay quiet about my beliefs out of fear of upsetting them in turn? That just doesn't sound or feel right to me. What do you think? Do you think many of us should continue on silently or do you think it is time to respond and voice our opinions? I can tell you that right now I myself am leaning towards the latter...